With advertising packaging, EasyPak prints promotions, QR codes, launch news and cross-sells on the boxes, cartons and labels you're buying anyway. UK and EU brands get ad space on the one thing every customer opens.
Working on a brief? Try the free spec builder, or have a look at our guide to print and finishes.
Most marketing has to fight for a few seconds of someone's attention. A scroll, an open, a glance if you're lucky. Packaging doesn't have that problem. It's already in your customer's hands, and they're paying full attention because their order has just arrived. Advertising packaging makes deliberate use of that moment. The box, the carton and the label become a channel that keeps working for your brand after the sale.
You aren't buying an extra product on top of your packaging. You're getting more out of the packaging you already ship, because we plan the marketing in at the start and it more or less comes free with the box. The outer that protects this product can announce your next one. It can nudge a repeat order, or send a customer straight to an offer.
Our printed packaging carries your message along with your product. The outer box, the print inside and the label can all do a job. The outside can carry the offer. The inside flap can suggest what to buy next, and the label can give them a reason to come back. None of it should make the pack look busy, so we keep the messages few and well placed.
Someone might open your email. They'll probably skip your ad. Your packaging always gets opened, and always by a person who has already decided to buy from you. That makes it the most reliable marketing surface you own. It's also the cheapest, since you're paying to print and ship it regardless. Advertising packaging just puts it to work.
Advertising packaging works for e-commerce and subscription brands, retailers and product companies. It works for any business shipping enough volume for the packaging to reach a decent number of people. Brands chasing repeat orders get the most from it. The box that brought this order is the ideal place to ask for the next one.
We're designing and producing your packaging already, so adding the marketing costs little or nothing, and there's no extra supplier to deal with. We take your custom boxes, retail packaging or labels and work the messaging into the design. Then we prove it on a sample and deliver across the EU. You'll get a written quote, usually within 48 hours of us receiving your full specifications. The packaging you end up with ships your product and markets your brand in one go.
Packaging with your marketing printed on it. Your box, carton or label carries an offer, a QR code, news of a launch, a related product or a loyalty nudge, and every shipment keeps promoting you after the sale.
Yes. We build scannable QR codes and campaign links into the print itself. A customer holding the pack can go straight to an offer, a launch or your store. You can also point the codes at live campaigns and change them as you go.
Usually not much, if anything. You need the packaging anyway, and we plan the marketing into it at the start instead of selling it to you as a separate item. So it comes built into the box at little or no extra cost.
Yes. We can add promotional print, QR codes and messaging to the custom boxes, retail packaging or labels you already have with us. You won't need a separate product or another supplier to make your packaging work as a marketing channel.
Tell us what you sell and we'll show you how to upgrade the packaging. Send your full specifications and you'll have a written quote within 48 hours, with no obligation to go ahead.
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