Branded & retail packaging

Retail and luxury packaging from Malta for UK and EU brands that want a brand moment

EasyPak makes retail and luxury packaging for UK and EU brands: printed retail boxes and rigid luxury packaging, from 10,000 pieces per design. We want your customer to keep the box, take a photo of it and show it to someone else. On the shelf, your product should look a level above whatever is sitting beside it.

Working on a brief? Try our free spec builder, or read our guide to print and finishes.

On a shelf or on a doorstep, a customer's hands meet your packaging before they meet your product. Often it's also what they photograph and post. So it has three jobs at the same time. It protects the product. It stands out from whatever is next to it. And nobody should mistake it for another brand. We design and make packaging that does all three. No agency needed, and no in-house studio either.

Structure and finish matter more in retail and luxury packaging than in any other kind. A customer notices the weight of the board. They notice how the lid closes, how a soft-touch laminate feels and what appears as the box opens. Small things, but they're why a product feels premium and thought through. We get those details right, and you see them on a sample before a single unit is produced.

What we make

Premium branded retail and rigid gift packaging with print finishing
Finishing that signals quality

The details that make it feel premium

A lot of what reads as premium comes down to the finish. We offer the full range, and we'll point you to the ones that fit your brand and your budget. Spend where people will notice. Keep it sensible everywhere else.

  • ✓ Foil stamping, embossing and debossing
  • ✓ Matt and gloss lamination, soft-touch and spot UV
  • ✓ Specialty boards, papers and textured wraps
  • ✓ 3D mockups, then a physical sample, before production starts

Designed around the unboxing

Here, structure and artwork are worked on at once, never one after the other. The box then opens in the order you planned, and the inside looks as finished as the outside. Selling online? Then your customer stages the unboxing and shares it for you. That's marketing you don't pay for, so plan it properly rather than leaving it all to the outer box.

Who it is for

We make branded and retail packaging for cosmetics and beauty, premium food and drink, electronics and accessories, and subscription boxes. Launching a new product line? If it has to look right on a shelf or in someone's hands, it belongs here too. If you compete partly on presentation, this is where you win or lose.

For brands that want to be different

Our retail clients in the UK and the EU don't want the cheapest box. They want packaging their customers hang on to, take pictures of and remember. It has to be made to EU standards, and the price can't swallow the margin. So that's the brief we set ourselves. One idea that stands out, in the structure or the finish, and sensible choices for the rest.

Premium without the guesswork

There's no need for a designer on staff. We help you pick the material and finish so the look fits the budget, and we prove it with a sample. You get a clear written quote, usually within 48 hours of us receiving your full specifications, and clear timelines for delivery across the UK and the EU. There are sustainable and recyclable options throughout the range too. A premium box doesn't have to leave a heavier footprint.

FAQ

Common questions

Still have a question?

Do you make rigid and luxury boxes?

Yes. We make rigid and luxury packaging for premium product and gift lines, including magnetic-close, lift-off lid and drawer-style boxes. We also make printed retail and product boxes. The structure, material and finish are chosen to suit where your brand sits and what you want to spend.

For print and finishing, what can we choose from?

You can choose foil stamping, embossing and debossing, matt or gloss lamination, soft-touch and spot UV. Specialty boards and wraps are available too. Not sure which to pick? We'll tell you straight what suits your brand and your budget. We then prepare the print-ready files, and you see the result on a physical sample before production.

Do you design the whole unboxing experience, or only the box?

The whole experience. Structure and artwork come first, designed side by side. Sleeves, inserts, tissue and inner print go in after that, so every step of opening the box is planned. Online brands get the most from this, because customers share a good unboxing. We'd rather design that moment on purpose than leave it to the outer box.

Can I see a sample before committing to a run?

Yes. You get 3D mockups and a physical sample to sign off. You'll know the structure, print and finish are right before any full production run starts.

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Let's talk packaging

Get in touch for a free packaging quote

Tell us what you sell and we'll show you how to upgrade the packaging. Send your full specifications and you'll have a written quote within 48 hours, with no obligation to go ahead.

hello@easypak.eu  ·  +356 9999 1039  ·  UK & EU service